Working with Agencies
Albert Einstein's quote rings true for me: "If I had one hour to save the world, I would spend the first 55 minutes defining the problem." As a strategist, I've worked both in and with ad agencies and have a deep respect for the planning process.
exploratory
- Social listening on brands, categories and cultural topics
- Research including video ethnographies, user research, stake-holder and in-depth interviews
- Survey design, management and analysis
- Content and competitive audits
audience insights
- Media profiles
- Affinity mapping
- Influencer identification
- Content personas
planning
- Content plans (themes/topics/tactics)
- Content audits
- Editorial calendars
- Acquisition & nurture journeys
- Influencer identification & messaging strategy
For my rates, please contact me using the button below and provide details of your needs/project.