Working with Brands

 Working directly with in-house brand teams, I am a versatile team player and can plug into your existing data, conduct primary research, and lead strategic direction including content planning.

Discovery

You have a specific need or a question that requires a bit of exploratory research or analysis of existing data.

immersive discovery + planning

You need an in-depth understanding of your brand, industry & customers, plus a detailed plan of action to help you execute those findings.

Experience with:

• Social analysis around brands, categories, consumers & cultural topics

• Content audits - a look at what's working, what's not, and why

• Survey design & management to better understand your audience and what content/messaging works

• User research including contextual inquiries and digital diaries

• Customer personas & journeys to arm your content/media teams with a clear picture on who to target

• Content planning including messaging themes relevant for your customer & for your brand

• Content editorial calendars including monthly themes and tactics so fresh content is always in the queue

• Blog post topics and outlines